On Tuesday, Apple played to its pros with powerful new iPhone and iPad models which will be able to serve as stages for its newly introduced and game and television services.
The Silicon Valley warriors added into the mix a new-generation Apple Watch that can tell when a place is getting too noisy or help point wearers in the right direction. A personified map.
This is what Apple released as the company strives to rocket slumping iPhone sales:
Cameras and chips
Apple introduced three new iPhone models.
An iPhone 11 boasted upgrades including a dual-camera system; longer battery life, a muscular computer chip, and better water resistance.
The iPhone 11 will be priced starting at $699 when it hits the market on September 20.
Apple also introduced an iPhone 11 Pro and larger-screened iPhone 11 Pro Max that will have starting prices of $999 and $1,099 respectively when they are available on September 20.
The major Pro of iPhone has rich “super retina” OLED displays and a third camera on the back for professional-quality photos and video, as well as a ramped-up zoom and editing software.
Apple played up an ability to use Pro iPhones for slow-motion portrait snippets like selfies that it called “slofies.”
iPad with a Pencil
Apple introduced a seventh-generation iPad with a 10.2-inch display priced at $329. It is set to be in stores starting September 30.
A “must-have” Apple Pencil integrated to work with the iPad touch screen can be used as a controller for creation or productivity. The iPad case is made of recycled aluminum and will have a recently introduced operating system designed specifically for tablet computers.
The fifth-generation Apple Watch has a touch-screen face that stayed constantly powered on so the time and notifications are always viewable, while still being conservative on battery power.
New software features include tracking ambient noise levels to safeguard people’s hearing; an ability for women to monitor menstrual cycles, and a “compass” to keep users properly oriented.
Apple Watch Series 5 had a starting price of $399 and was set to be available starting September 20. Apple also reduced the price of Apple Watch Series 3 to a starting price of $199.
TV and Games
Apple’s promised streaming television service — dubbed TV+ — will launch internationally on November 1.
The line-up of original shows will include “The Morning Show,” “Dickinson,” “See,” “For All Mankind” and “The Elephant Queen.”
Apple chief executive Tim Cook promised more content would be added as it is produced.
The service will be priced at $4.99 monthly, about half of what Netflix charges for access to its large catalogue of content, and is available for viewing using Apple devices or online at tv.apple.com.